RevenueShares Investor Services launched its fifth ETF under the family name RevenuesShares. The RevenueShares ADR Fund ETF (RTR) tracks the RevenueShares ADR Index which holds the same securities as the S&P ADR Index, but re-weights the constituent securities according to the revenue earned by the companies. ADRs, or American depositary receipts, trade in the U.S. but represent shares of stocks that list in foreign markets.
The ETF provider, which launched its first three ETFs in February, uses an innovative index strategy, that, not surprisingly, weight indexes by revenue instead of market capitalization. This follows last week’s launch of the RevenueShares Financials Sector Fund (RWW). That ETF tracks the the S&P 500 Financials Index, but rebalances it according to revenues.
“Rebalancing by revenue offers less exposure to the impact of inefficiencies that occur in a market capitalization-weighted index, while adding the potential for excess returns,” said Sean O’Hara, president of RevenueShares Investor Services, in a press release. “We believe strongly in the buy low, sell high philosophy and RWW is coming out at a time when we believe the sector is near all-time lows. It is contrary to what many other fund companies might offer at this time.”
RevenueShares follows a trend in the ETF industry in which new fund providers must created innovative indexes with the goal of beating market benchmarks in order to garner investor interest and assets. The RevenueShares aren’t the first ETF sponsor to use revenues, or any fundamental metric, as a basis for index weightings. Research Affiliates created the first fundamentally-based index, the Research Affiliates Fundamental Index, or RAFI, in 2005. It’s based on four fundamental factors, of which one is revenue. PowerShares launched the first RAFI-based ETF, the FTSE RAFI US 1000 Portfolio (PRF), which tracks 1000 large-cap stocks, the same year. There are now 22 FTSE RAFI ETFs. WisdomTree also uses fundamentals as the basis for its indexes, but these are weighted according to dividends. Spa’s MarketGrader ETFs chooses index constituents based on fundamental metrics, but uses an equal weighting instead.
Since their February 22 inceptions, the net asset values of the RevenueShares Large Cap Fund (RWL) has fallen 10.6%, the RevenueShares Mid Cap Fund (RWK) has dropped 10.2%, and the RevenueShares Small Cap Fund (RWJ) is down 4%.
Including today’s listings, NYSE Arca has 641 primary ETF listings, 84 ETNs and 25 certificates. Total exchange traded products listed on NYSE Arca represent 61% of ETF and ETN assets under management in the U.S., or nearly $304 billion.